First, Best, or Different, What Every Entrepreneur Needs to Know About Niche Marketing, by John Bradley Jackson Book Description

"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc.

A rare book that delivers innovative marketing and sales strategies for niche markets for people like you: entrepreneur, small business owner, or corporate marketing executive. The book answers the following questions:

• What viral marketing methods are most successful?
• What direct mail marketing tactics create the most new leads?
• How can I optimize my website and increase traffic?
• How can I motivate and retain my top sales reps?
• How do I choose the right Public Relations firm?
• What is podcasting and how do I get started?
• What outdoor advertising techniques work best?

Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, blogger, and consultant.

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